Hello everyone!

 

We're looking for a Sales Manager (Germany) to take a core commercial role in one of the most strategically important markets for our client's premium e-liquid portfolio.

 

This is not a brand ambassador role. You'll be the primary commercial owner of the German market, responsible for distributor relationships, pricing, assortment, and sell-in decisions.

 

What professional skills are important for us?

— 3+ years of B2B sales experience in FMCG, nicotine/tobacco, pharma, or adjacent regulated categories.

— Hands-on experience working in the German market — you understand distributor landscape, buyer behavior, and regulatory environment firsthand.

— Proven track record managing distributor/wholesale relationships (not only key account retail).

— Comfortable building from a lean base with minimal support infrastructure.

— Experience navigating regulated product categories (TPD, excise, age restrictions) is a strong advantage.

— Fluent German and English.

— Comfortable with ~20-30% travel for quarterly field visits to key distributors.

 

Tasks:

— Build and grow B2B distributor relationships across Germany.

— Establish pricing and assortment strategy aligned with German market benchmarks and TPD regulation.

— Take ownership and drive growth of the German market portfolio.

— Conduct structured quarterly business reviews with each key distributor.

— Ensure NPI launches land on time and with correct pricing.

— Maintain an accurate weekly sales pipeline and forecast monthly volume within +/-15% accuracy.

— Identify compliance-driven risks early and escalate before they impact revenue.

 

Conditions:

— Employment type: Full-time;

— Work setup: Remote, with field visits to key distributors;

— Location: Germany;

 

What's in it for you?

— Full ownership of a strategic single-market portfolio.

— Direct visibility with the Head of Sales, no layers of bureaucracy.

— High autonomy: your decisions on pricing, assortment, and sell-in drive the outcome.

— Opportunity to build commercial structure in a fast-moving, evidence-first environment.

— Competitive package, discussed individually based on experience.

 

Hiring Process:

— Recruiter introductory call (30 minutes);

— Test task;

— Hiring Manager interview;

— Final interview;