Hello everyone! 

 

We're looking for a Head of Marketing to become the primary owner of marketing for a profitable, founder-led company in the tobacco & nicotine (e-liquid) industry, with its own brands, 16+ years on the market, and a presence in 30+ countries.

 

This is not a classic brand-manager role. You'll be the main commercial and marketing owner of the demand engine — from diagnosing what actually drives growth to building and scaling it, with direct reporting to the CEO and full autonomy.

 

What professional skills are important for us?

— Strong first-principles thinker — you grasp new problems fast and rely on common sense over playbooks.

— A real, demonstrable tech/AI stack — you've actually built something with AI (a pipeline, automation, a product), not just used ChatGPT day-to-day.

— Strong hands-on experience with data — segmentation, metrics, dashboards; you pull your own numbers rather than waiting on an analyst.

— Experience building demand or a growth engine from scratch, ideally with a lean budget — not through big agency spend.

— Comfortable working directly in the field — trade, points of sale, distribution — not managing everything from a desk.

— Background outside the vaping/tobacco industry is required.

— English B2+.

— Based in Prague/Czech Republic, or ready to relocate within the first 2-3 months.

— Czech (native/fluent - will be a big plus). 
— Russian (native/fluent - will be a big plus). 

 

Tasks:

— Own marketing of the core brand business — strategy, positioning, and demand, in coordination with sales.

— First 90 days: diagnose the real consumer and B2B demand engine using company data and field work (points of sale, trade, CZ/SK distribution), run a few low-cost experiments, and land on an evidence-based thesis for what to scale.

— Direct working resources from day one — trade marketing manager, in-house designers, and an SMM/SEO agency — toward the demand engine you identify.

— Take on new projects and initiatives as the company launches them.

— Instrument and measure what you run — work with raw data and make decisions based on numbers, not opinions.

 

Conditions:

— Employment type: Full-time (employment contract or IČO — flexible);

— Work setup: On-site presence in trade required (CZ/SK market drives ~half of gross profit) — not a fully remote role;

— Location: Prague, Czech Republic.

 

What's in it for you?

— Direct line to the CEO — full autonomy, no bureaucracy, no permission queue.

— A rare, honest mandate: nobody hands you a ready playbook — you build the answer from evidence, and it's backed once proven.

— Working hands from day one (trade marketing, design, SMM/SEO) — your job is to point them, not build a team from zero.

— A chance to build a real Tech/AI layer for a physical-goods business, not just consume someone else's tooling.

— Competitive package, discussed individually based on experience.

 

Hiring Process:

— Recruiter introductory call (15-25 minutes);

— Prep-task on real company data (the main filter);

— Interview with the CEO;

— Decision within 24-48h → offer;