Hello everyone!

 

We’re currently hiring a Head of Marketing for a fast-growing healthcare technology company that recently raised its Series B and is entering its next phase of scale. This is a full-time, on-site leadership role based in New York City, focused on building and owning the entire marketing engine in a complex, provider-driven healthcare market.

 

What You’ll Own:

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Marketing Strategy & Execution

— Own the full marketing function across demand generation, product marketing, content, brand, and events

— Build a GTM motion designed specifically for provider-first, clinic-driven sales cycles

— Replace traditional SaaS funnel thinking with a model tailored to healthcare provider decision-making

 

Pipeline Generation (Provider-Focused)

— Develop and execute GTM strategies targeting MSK clinics, specialty practices, and multi-site provider groups

— Drive qualified pipeline from high-intent healthcare organizations, not generic or low-quality leads

— Build pipeline through ABM, outbound support, partnerships, referrals, events, and targeted campaigns

 

Positioning & Messaging

— Define and own positioning as a clinical operating system for MSK care

— Translate complex clinical workflows into clear, credible, and compelling messaging

— Align messaging across clinical, operational, and executive stakeholders

 

Demand Generation & Field Marketing

— Build and scale multi-channel demand generation programs (paid, lifecycle, outbound support)

— Own field marketing including conferences, regional events, and in-person engagement

— Develop referral and partner-driven growth loops within the MSK ecosystem

— Operate in a trust-driven market where credibility and relationships are critical

 

Product Marketing & Sales Enablement

— Lead product launches, case studies, ROI narratives, and sales collateral

— Support complex, multi-stakeholder sales cycles involving clinicians, operators, and executives

— Equip sales teams with materials that improve conversion and deal progression

 

Analytics & Infrastructure

— Own pipeline, CAC, attribution, and funnel performance reporting

— Build systems that reflect long, multi-touch, pilot-based buying cycles

— Provide leadership with clear visibility into marketing ROI and performance

 

Metrics & Expectations:

 

You will be accountable for:

— Qualified pipeline from high-fit MSK provider groups

— Contribution to net-new ARR

— Conversion rates across intro → follow-up → close stages

— Cost per qualified clinic opportunity and overall CAC efficiency

— Pipeline generated through events, partnerships, and referrals

 

What Success Looks Like:

— Marketing becomes a predictable and scalable driver of qualified provider pipeline and revenue

— The company achieves a clear, differentiated position in the MSK healthcare market

— A repeatable, measurable system exists for generating and converting provider demand

— Sales is consistently enabled with high-quality materials that improve win rates

— Leadership has full visibility into marketing performance and ROI

 

What We’re Looking For:

— 5+ years of experience in B2B marketing, growth, or GTM leadership roles

— Strong experience marketing into healthcare providers, clinics, or operator-led organizations (MSK or specialty care strongly preferred)

— Proven ability to own pipeline and revenue outcomes—not just top-of-funnel metrics

— Deep understanding of healthcare provider decision-making and buying cycles

— Familiarity with clinic economics (e.g., patient flow, provider utilization, revenue per visit)

— Strong ability to translate complex products into clear, compelling narratives

— Analytical mindset with strong command of pipeline, CAC, and conversion metrics

— High-agency operator comfortable moving between strategy and hands-on execution

 

Role Expectations:​

— Full-time leadership role with high ownership and accountability

— Regular travel for customer visits, conferences, and industry events

— Reports directly to the CEO

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Benefits:

— Competitive salary with equity participation

— Opportunity to define and scale marketing within the MSK healthcare space

— High-impact leadership role in a fast-growing, venture-backed company

— Strong personal and professional growth trajectory