Hello everyone!

 

We are looking for a Head of Growth / Commercial Marketing Lead for our client in the Czech Republic, a manufacturer of e-liquids and vape products.

 

The goal of the role (12–18 months) is to make the brand Top 3 “most recommended” in the CZ vape channel by:

- winning shelf space

- winning seller attention & loyalty

- growing online share of voice (within regulation)

 

You will report directly to the CEO and work closely with Sales / Key Accounts / Trade partners.

 

What professional skills are important for us?

- Fluent Czech and English

- Strong commercial mindset (sell-out, margin, unit economics)

- Experience in the CZ / CEE market

- Background in regulated FMCG (vape / nicotine / alcohol / energy or similar)

- Hands-on experience in trade marketing / demand generation / growth

- Ability to run test → measure → scale/kill cycles with limited budgets

- Field-oriented communication: you speak the language of shop owners, not slides

 

Key responsibilities:

- Build the strategy to win preferred brand status

- Develop and roll out trade offers, bundle mechanics, and starter kits/devices with strong margins for shops

- Create a sales playbook that makes shops sell more

- Design and deploy POSM / displays / merch that sell, not just look good

- Standardize planograms and in-store visibility

- Work with top vape-channel vendors and partners

- Launch seller and buyer engagement mechanics

- Create loyalty programs for shops

- Drive community-first growth: SMM, influencers, ambassadors

- Work across channels (e.g., Instagram / Discord / Facebook / TikTok, where compliant)

- Cooperate with review platforms and communities

- Run creative marketing carefully, smartly, and safely

- Maintain tight daily collaboration with Sales

- Regular store visits across the Czech Republic

- Minimum presentations - maximum implementation

 

We offer:

- Competitive salary + 20–40% bonus (of base)

- Full-time role with long-term cooperation

- High autonomy and direct access to the CEO

- Budget to run real experiments and scale what works

- WFH-friendly setup + Prague HQ

- A senior, fast, pragmatic team

 

Conditions:

- Trial period: yes, 3 months

- Overtime: no, the client cares about outcomes

- Schedule: flexible

- Format: WFH-friendly + frequent field work + Prague touchpoint

 

Hiring process:

- Call with Recruiter  ~ 30 min;

- Prep Task (research) ~ 60-120 min;

- Interview with CEO / Hiring Manager ~ 60 min;